It Started With a Nicotine Pouch in the Breville

We didn’t set out to start a beverage company. We just wanted to think clearly—without overloading our system or crashing halfway through the day.

One afternoon, running on too much caffeine and not enough clarity, we dropped a nicotine pouch into a cup and ran it through the Breville. It was a weird move, not gonna lie. But something about it worked. It wasn’t jittery or overwhelming—it was steady, sharp, and surprisingly smooth.

That moment sparked a question: what if this could be a real system? What if nicotine—used intentionally—could actually help you focus, without the baggage of smoke, vape, or addiction?

The Frustration Behind the Idea

Most energy drinks promise performance but deliver chaos—overhyped flavors, synthetic ingredients, sugar spikes, and hard crashes. We’d tried them all. None of them gave us the kind of clarity we were chasing.

Nicotine, on the other hand, was doing something different. When used in small, controlled doses, it wasn’t noisy—it was clean. Calming, even. The kind of energy that helps you focus instead of frying your nervous system.

So We Built What We Needed

We combined microdosed nicotine with natural caffeine from yerba mate and cut the sugar completely. No sludge, no synthetic chaos—just a smooth, functional beverage that works with your brain, not against it.

Nic & Jet Fuel isn’t about creating another drink. It’s about offering a better system for people who want to move with intention. Clarity over chaos. Performance over hype.

Here’s What It Feels Like

It’s not a jolt or a buzz. It’s a quiet kind of focus. The fog lifts, your thoughts line up, and your body stays steady while your brain sharpens. You’re just… on.

We didn’t start with a business plan—we started with a question, a pouch, and a Breville. And now here we are.