MEET THE FOUNDERS

Born in the hangar. Built for the grind.

Jayme and Brett weren’t looking to follow trends—they were flying past them. Tired of energy drinks that overpromised and underdelivered, they set out to build something better.

Jayme Nabors

A third-generation Florida native, licensed pilot, and the force behind Beach Weekend and Beach Weekend Coffee—lives life full throttle, splitting time between flying over the Gulf, building lifestyle brands, and co-hosting Nicotine and Jet Fuel, where he brings sharp business instinct, Emerald Coast grit, and a no-BS perspective shaped by decades in the trenches.

What started with a question—“Why does nothing actually work?”—became a mission: redefine what energy feels like.

The result? A high-performance drink rooted in science and real-life hustle.

Built by operators. Made for momentum.
Man holding a cup in a casual setting with a blurred background

Brett Divine

A brand builder, serial entrepreneur, creative strategist, commercial pilot, and co-host of Nicotine and Jet Fuel, with two decades of experience launching ventures across media, wellness, aviation, and consumer goods—including Beach Weekend Coffee and Wellness by Divine—all while raising six boys, leading with conviction, and living by the rule: go big or go home.