How We Bottled Nicotine: The Drink Nobody Saw Coming

How We Bottled Nicotine: The Drink Nobody Saw C...

What happens when two founders, a mad-genius formulator, and a rebellious idea collide? You get a legal, fully functional, nicotine-infused beverage—and the story behind it is just as wild as...

The Surprising Truth About Nicotine: Benefits, Risks, and Smarter Use

The Surprising Truth About Nicotine: Benefits, ...

What Is Nicotine, Really? Nicotine is a naturally occurring compound found in tobacco—but also in everyday foods like tomatoes, potatoes, eggplants, and green peppers.

It Started With a Nicotine Pouch in the Breville

It Started With a Nicotine Pouch in the Breville

We didn’t set out to start a beverage company. We just wanted to think clearly—without overloading our system or crashing halfway through the day. One afternoon, running on too much...

Rethinking Nicotine: It Was Never About the Cigarette

Rethinking Nicotine: It Was Never About the Cig...

When most people hear the word nicotine, they picture cigarettes, addiction, or clouds of vape smoke. But what if we told you nicotine itself isn’t the villain? It’s the delivery...